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Enhance content through social media

August 7, 2017 admin Social Media 2017august7socialmedia_c, business, content, customer, engagement, growth, marketing, media, smb, social, strategies

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps:

Identify what’s trending on social media
From global events like the WannaCry and Petya ransomware attacks to the Super Bowl halftime show that took the internet by storm, content marketers need to know what consumers are talking about on social media.

For example, when Steve Harvey read the wrong name at Miss Universe in 2016, Burger King wasted no time tweeting a picture with the caption: “At BK, everyone gets to keep their crown.” This clever and timely message resulted in almost 100,000 retweets, likes, and replies.

Knowing what’s trending helps marketers fine-tune content to ensure better engagement and higher conversion rates. And it can even help establish relevance in larger conversations and engage new groups of potential customers.

Understand what’s happening locally and globally
Content marketers should stay on top of what’s happening on both a global and local scale, and then share what they’ve learned with their teams. For instance, children’s clothing companies can combine the latest trend with the back-to-school season to attract more students and parents.

Leverage user-generated content
According to a recent Bazaarvoice report, shoppers who interact with consumer-generated content are 97 percent more likely to make a purchase than shoppers who don’t. Customer-generated content helps drive awareness among non-customers who may be persuaded by positive and authentic customers’ experience. Social data derived from user-generated content also helps marketers address content pain points.

Incorporate social data into your marketing strategy
Put the social media data you’ve gathered to good use by integrating them into your current marketing strategy. They immediately provide a better understanding of the customer and highlight the type of content audiences are currently engaging with. This can be used to help develop and execute better content and marketing campaigns.

Social media has changed the way small- and medium-sized businesses operate. In order to get ahead of your competitors, it’s imperative that you understand how to leverage it to your business’s advantage. Feel free to contact us about what we can do to help.

Published with permission from TechAdvisory.org. Source.

Your SMB needs these Facebook tools

July 10, 2017 admin Social Media 2017july10socialmedia_c, customer, facebook, insights, marketing, media, online, shop, smb, social, strategies

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience. Audience Insights takes the guesswork out of identifying your customers by providing data such as geography, purchasing patterns, and even the Facebook pages they like. You can also use your existing customer database, Facebook page, or email list to learn more about your clients. Audience Insights help save a lot of time and money by determining whom you should advertise to.

Facebook Product Shops
This allows you to sell your products directly from your Facebook page. After following these instructions, you can set up your product shop in just a few clicks. You can choose whether you want buyers to purchase directly on Facebook or whether you want buyers to complete checkout on your website. Consider running ads using the data gathered from the Audience Insights tool to target ideal customers and increase sales.

New Facebook Ads
Facebook’s advertising platform offers endless combinations to create the perfect ad. It features numerous placement options that go beyond the traditional newsfeed. There are two new ad destinations that could help you reach new audiences:

  • Facebook Messenger ads – deliver a highly personalized experience by providing an opportunity for you to chat with prospective customers. You can answer questions or schedule appointments from the Messenger app.
  • In-stream video ads – despite being relatively new, this prime advertising space allows businesses to deliver 5-15 second mid-roll video ads within live and non-live videos on Facebook.

Facebook Live marketing
Due to its rising popularity, businesses are looking for ways to incorporate Facebook Live into their social media marketing strategies. Here are a couple of tips to optimize Facebook Live usage:

  • Livestream pre-scheduling – this tool creates and pre-schedules Facebook Live streams, thereby boosting anticipation for your videos and prompting viewers to mark their calendars if they want to tune in.
  • Merge it with your Product Shop – this feature can be used on your Facebook page only if you’ve set up your Product Shop. When you mention your products in a livestream, you’ll be able to tag your products in the video, allowing viewers to access your Product Shop directly from the video.

In order to surpass your competitors, you’ll need to not only establish a strong online presence but also know how to leverage Facebook to your business’s advantage. If you’re interested in adopting a social media marketing strategy, feel free to give us a call or send us an email!

Published with permission from TechAdvisory.org. Source.

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