customer Archives – Brain Trust Technologies LLC

Enhance content through social media

August 7, 2017 admin Social Media 2017august7socialmedia_c, business, content, customer, engagement, growth, marketing, media, smb, social, strategies

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps:

Identify what’s trending on social media
From global events like the WannaCry and Petya ransomware attacks to the Super Bowl halftime show that took the internet by storm, content marketers need to know what consumers are talking about on social media.

For example, when Steve Harvey read the wrong name at Miss Universe in 2016, Burger King wasted no time tweeting a picture with the caption: “At BK, everyone gets to keep their crown.” This clever and timely message resulted in almost 100,000 retweets, likes, and replies.

Knowing what’s trending helps marketers fine-tune content to ensure better engagement and higher conversion rates. And it can even help establish relevance in larger conversations and engage new groups of potential customers.

Understand what’s happening locally and globally
Content marketers should stay on top of what’s happening on both a global and local scale, and then share what they’ve learned with their teams. For instance, children’s clothing companies can combine the latest trend with the back-to-school season to attract more students and parents.

Leverage user-generated content
According to a recent Bazaarvoice report, shoppers who interact with consumer-generated content are 97 percent more likely to make a purchase than shoppers who don’t. Customer-generated content helps drive awareness among non-customers who may be persuaded by positive and authentic customers’ experience. Social data derived from user-generated content also helps marketers address content pain points.

Incorporate social data into your marketing strategy
Put the social media data you’ve gathered to good use by integrating them into your current marketing strategy. They immediately provide a better understanding of the customer and highlight the type of content audiences are currently engaging with. This can be used to help develop and execute better content and marketing campaigns.

Social media has changed the way small- and medium-sized businesses operate. In order to get ahead of your competitors, it’s imperative that you understand how to leverage it to your business’s advantage. Feel free to contact us about what we can do to help.

Published with permission from TechAdvisory.org. Source.

Your SMB needs these Facebook tools

July 10, 2017 admin Social Media 2017july10socialmedia_c, customer, facebook, insights, marketing, media, online, shop, smb, social, strategies

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience. Audience Insights takes the guesswork out of identifying your customers by providing data such as geography, purchasing patterns, and even the Facebook pages they like. You can also use your existing customer database, Facebook page, or email list to learn more about your clients. Audience Insights help save a lot of time and money by determining whom you should advertise to.

Facebook Product Shops
This allows you to sell your products directly from your Facebook page. After following these instructions, you can set up your product shop in just a few clicks. You can choose whether you want buyers to purchase directly on Facebook or whether you want buyers to complete checkout on your website. Consider running ads using the data gathered from the Audience Insights tool to target ideal customers and increase sales.

New Facebook Ads
Facebook’s advertising platform offers endless combinations to create the perfect ad. It features numerous placement options that go beyond the traditional newsfeed. There are two new ad destinations that could help you reach new audiences:

Facebook Messenger ads – deliver a highly personalized experience by providing an opportunity for you to chat with prospective customers. You can answer questions or schedule appointments from the Messenger app.
In-stream video ads – despite being relatively new, this prime advertising space allows businesses to deliver 5-15 second mid-roll video ads within live and non-live videos on Facebook.

Facebook Live marketing
Due to its rising popularity, businesses are looking for ways to incorporate Facebook Live into their social media marketing strategies. Here are a couple of tips to optimize Facebook Live usage:

Livestream pre-scheduling – this tool creates and pre-schedules Facebook Live streams, thereby boosting anticipation for your videos and prompting viewers to mark their calendars if they want to tune in.
Merge it with your Product Shop – this feature can be used on your Facebook page only if you’ve set up your Product Shop. When you mention your products in a livestream, you’ll be able to tag your products in the video, allowing viewers to access your Product Shop directly from the video.

In order to surpass your competitors, you’ll need to not only establish a strong online presence but also know how to leverage Facebook to your business’s advantage. If you’re interested in adopting a social media marketing strategy, feel free to give us a call or send us an email!

Published with permission from TechAdvisory.org. Source.

Best Options for CRM Software in 2016

August 26, 2016 admin Business 0 Comments 2016august26_businessintelligence_c, business, crm, customer, free, insightly, management, microbusiness, relationship, salesforce, small, software, zoho

As the saying goes, “absence makes the heart grow fonder.” If oceans were to separate you from your loved ones, what would you do? Would you communicate as much as you used to? Would you still check in from time to time? Now, apply this sentiment to your business; what would happen if communication with your customers broke down? Following up on orders or keeping track with progress would become a nightmare – it’s time for CRM software to save the day:

Since every business differs in terms of size, there is no one-size-fits-all when it comes to CRM. Thus, varying corporate sizes require unique CRM software that best addresses requirements. We’ll be taking a look at ideal CRM software options for the following categories: businesses in general, very small businesses and ones that are free.

Best CRM Software for Small Businesses: Salesforce

Salesforce has long been considered one of the top-tier CRM solutions, mainly due to its cloud-based nature coupled with full-featured capabilities that cater to businesses of every size. Typically, Salesforce is synonymous with larger enterprises, but that doesn’t mean small- and medium-sized businesses are denied the same perks. Enter Salesforce’s small business edition: with it, SMBs can utilize the robust set of CRM tools at an affordable rate.

Salesforce Small Business Solutions offer packages that are tailor-made for small businesses. With it you’ll be able to fully utilize all that Salesforce has to offer. In order for your company to really thrive, your CRM should be equipped with features such as lead generation, contact and opportunity management, sales forecasting, workflow automation as well as collaborative tools — all of which can be found in Salesforce. Also, the software is cloud-based, meaning that you can access data and files anywhere at anytime via mobile devices.

Best CRM Software for Very Small Businesses: Insightly

Underneath its simple and navigable facade lies a CRM software that is abundant with capabilities, all of which fit the bill for microbusinesses. Aside from the fact that it has the vital components small businesses really look for in CRM software, it’s also highly scalable to accommodate the growth of your company. Furthermore, Insightly is currently one of the more affordable CRM solutions on the market; there’s even a free version if you wish to test the waters. There are also paid plans available at a fraction of the price when compared with other CRM software solutions.

Even with the free version or paid plans that start at $12, Insightly doesn’t compromise utility with affordability. It comes equipped with all the vital CRM capabilities any microbusiness would need. This includes detailed sales reports, opportunity, contact and project management as well. It’s also scalable to meet the needs of your business as it grows. To top it all off, it’s a cloud-based CRM software allowing you to access data anywhere at anytime via Internet-enabled mobile devices.

Best Free CRM Software: Zoho CRM

Not having to pay for Zoho doesn’t necessarily mean it won’t deliver the necessary capabilities required from CRM software. Zoho CRM provides your business with all the core functions it needs. Moreover, it allows you to onboard up ten users for free. Courtesy of Zoho CRM’s mobile app, you’ll be able be access data regardless of time or location. Here are some of the other features that the free version of Zoho CRM has to offer:

360-view – all the vital information is stored and displayed, allowing you to make the best business decisions. This includes contacts, sale cycles, pipelines, and discover trends. It also helps you identify opportunities.
Automation – spend less time dealing with mundane tasks by automating tasks such as lead generation, contact management, calendars and even call logs.
Collaboration – Zoho CRM doubles as a social media platform integrating with Twitter and Facebook to link contacts to their social media accounts. This allows you to see their updates as well as the interactions you’ve had on social media right from your dashboard.
Analytics – you can track sales as well as measure both business and employee performance via a range of reporting capabilities.
Security – with Zoho CRM, you are given full control over who can do what with the software. Besides creating individual user profiles, you can assign roles and even restrict access.

Unlike farms, the main component to a company’s growth isn’t fertilizer and sunshine. Instead, it’s competent CRM software that allows your business to reach its full potential. If you have any questions on customer relationship management software, feel free to get in touch with us. We’re more than happy to not only provide answers but also be part of your success.

Published with permission from TechAdvisory.org. Source.

Risks financial firms face

February 29, 2016 admin Security 0 Comments 2015feb29_security_c, account, attack, bank, crime, customer, cyber, financial, industry, money, safety, sector, security, target, threat

TTP’s stands for threats and tactics, techniques and procedures, the number of which has been gradually increasing since 2015. The financial services sector has long been the target for cyber criminals, where they apply a myriad of techniques ranging from social-engineering to credential-stealing malware. This means the time for security professionals to boost cyber situational awareness has never been more fitting. These are the seven latest threats that have recently surfaced:

Extortion

The cyber criminal Armada Collective gained notoriety for being the first to utilize distributed denial-of-service (DDoS) attacks. This occurs when multiple systems flood a targeted system to temporarily or completely disrupt service. They evolved the idea further and started to extort Bitcoins from victims who were initially notified of their vulnerability. If they didn’t comply with the ransom demands of the criminals, they would flood their systems until the victim’s network would shut down completely.

Social media attacks

This involved criminals using fake profiles to gather information for social engineering purposes. Fortunately, both Facebook and Twitter began to proactively monitoring for suspicious activity and started notifying users if they had been targeted by the end of 2015. However, you should still have your guard up when someone you don’t know, or even a friend or colleague, starts asking you suspicious questions.

Spear phishing

Phishers thrive off familiarity. They send out emails that seem to come from a business or someone that you know asking for credit card/bank account numbers. In 2015, phishers went to the next level and began whaling. This normally involved spoofing executives’ emails (often CEO’s) to dupe the finance departments to transfer large sums of money to fraudulent accounts.

Point-of-sale malware

POS malware is written to steal customer payment (especially credit card) data from retail checkout systems. They are a type of memory scraper that operates by instantly detecting unencrypted type 2 credit card data and is then sent to the attacker’s computer to be sold on underground sites.

ATM malware

GreenDispenser is an ATM-specific malware that infects ATM’s and allows criminals to extract large sums of money while avoiding detection. Recently reverse ATM attacks have also emerged, this is when compromised POS terminals and money mules to reverse transactions after money being withdrawn or sent to another bank account.

Credential theft

Dridex, a well known credential-stealing software, is a multifunctional malware package that leverages obfuscated macros in Microsoft Office and extensible markup language files to infect systems. The goal is to infect computers, steal credentials, and obtain money from victims’ bank accounts. It operates primarily as a banking Trojan where it is generally distributed through phishing email messages.

Other sophisticated threats

Various TTP’s can be combined to extracted data on a bigger scale. Targeting multiple geographies and sectors at once, this method normally involves an organized crime syndicate or someone with a highly sophisticated setup. For example, the group Carbanak primarily targeted financial institutions by infiltrating internal networks and installing software that would drain ATM’s of cash.

The creation of defensive measures requires extensive knowledge of the lurking threats and our team of experts is up-to-date on the latest security information. If you have any questions, feel free to contact us to find out more about TTP’s and other weapons in the hacker’s toolbox.

Published with permission from TechAdvisory.org. Source.