Brain Trust Technologies LLC
TOLL FREE: (877) 288-5527
  • Home
  • Why Brain Trust
    • Partners & Certifications
    • Affiliations
  • Services & Solutions
    • Managed Services
    • Hosted Solutions
      • Business Solutions
    • Hardware & Software Sales
    • Professional Services
    • Business Continuity
  • Blog
  • Resources
    • White Papers
    • Brain Trust Reports
    • Case Studies
    • Newsletter Archive
  • About Us
    • Referral Program
    • Contact Us
  • Support

Facebook announces News Feed change

February 12, 2018 admin Social Media 2018february12socialmedia_c, advertisement, business, facebook, reputation management, social media

Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving — mostly due to allegations of how social media causes depression and affects one’s political views — it has decided to limit posts from businesses and share more posts from your friends on the News Feed.

Potential outcome for Facebook

One of the main sources of revenue for the social media giant is from its advertising program. But with the changes set to take place, there’s a high possibility that users will spend less time on its platform. This would mean comparatively less effective advertising than before, thus fewer advertisement signups from businesses.

While they do admit this move may potentially hurt profitability, Facebook hopes this change will improve user experience, which in the long-run may translate into higher profits.

Reason for News Feed change

Users enjoy learning about what’s happening in their social circles. Whether what’s shared is as mundane as what someone recently baked, or as momentous as a wedding, every day millions of users like and comment about each other’s lives. For this reason, Facebook has decided to spotlight images and videos that are more meaningful to people on a personal level. Such posts have greater power to deepen human bonds.

Weighing the pros and cons of the News Feed change

However, research has found that constant use of Facebook can cause people to feel alienated and inadequate, reducing people’s overall well-being in the long run. According to the American Academy of Pediatrics, teenagers are especially liable to “Facebook depression,” as they constantly compare themselves with their peers.

On the other hand, several researchers believe that an individual’s personality has a greater impact on the type of response he or she will have. If you feel your life is very fulfilling, seeing your friend or family member having fun would make you happy. By contrast, if you’re unhappy or feeling insecure with life, seeing other people’s happier moments will depress you even more.

Effectiveness of change

It’s still too early to tell whether this move will change society for the better and, at the same time, salvage Facebook’s reputation of being a platform that helps people connect with each other. Only time will tell.

Besides Facebook, there are other online channels that can improve your business reputation. If you’re interested in building a stronger web presence, contact us today and we’ll help you get started.

Published with permission from TechAdvisory.org. Source.

Try out Microsoft’s newest releases today!

November 30, 2017 admin Business 2017november30business_c, connections, email marketing, invoicing, listings, microsoft, office 365, productivity software, reputation management

At Microsoft’s 2017 Ignite conference, three new apps were announced that help small businesses streamline everyday tasks. The apps — Connections, Listings, and Invoicing — spent a few months as limited previews, but are now available to anyone with an Office 365 Business Premium subscription. Let’s take a look at what they do and how to enable them for your team.

Microsoft Invoicing

Word and Excel have hundreds of templates for generating company invoices, but this new app does much more than just create documents. Invoicing allows you to store the names, descriptions, and prices of your products and services in a connected database. You can also store your tax information, company logo, and a click-to-pay PayPal badge, which means half of the necessary information is automatically filled out the moment you click Create.

In addition to clean and professional looking documents, Invoicing also makes it easy to organize, store, and search past invoices thanks to a built-in QuickBooks integration. Last but not least, all of this is easily accessible from Microsoft’s mobile app.

Microsoft Listings

With its centralized dashboard, Listings allows you to manage and update company details displayed by Google, Facebook, Bing, and Yelp. It also helps you monitor your company’s online reputation by tracking page-views, company reviews, and Likes.

Microsoft Connections

Connections is the perfect app for small business email marketing. Similar to the Invoicing platform, Connections stores your company information and uses it to create personalized email marketing campaigns with the click of a button.

For example, templates for newsletters, referrals, and promotions include customizable discounts and offers that trigger pre-written follow-up campaigns. Connections tracks and analyzes the performance of all your email-based campaigns to make refining and improving your content a breeze, whether it’s from your desktop or the mobile app.

How to enable Invoicing, Listings, and Connections

As long as you have an Office 365 Business Premium subscription, accessing these apps requires only a global admin login. From the Admin Center, click the Settings tab on the left-hand side of the screen, followed by Services & add-ins and then Business apps. In this menu, you can grant specific users permission to use Microsoft’s newest programs.

Setting up these apps is fairly easy. However, it’s even easier to have your Office 365 account managed by us. We could have remotely installed Invoicing, Listings, and Connections for you almost a month ago, and with our information security expertise and unlimited IT support requests, there’s no limit to the value we can add to your Office 365 subscription. Give us a call to get started!

Published with permission from TechAdvisory.org. Source.

Untapped social media options

November 7, 2016 admin Social Media 2016november7_socialmedia_c, marketing, online presence, reputation management, social media

2016november7_socialmedia_cFacebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks. If you’re hoping to get into some of the biggest rising stars in online marketing, you’ve come to exactly the right place.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it’s hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them.
Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Recent Posts

  • Can AI empower customer service agents?
  • Leave no room for hackers to operate
  • Keep your laptop from overheating

Recent Comments

    Archives

    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    Brain Trust Technologies LLC

    6749 S. Westnedge Ave
    Suite K, #128
    Portage, MI 49002-3556

    Southwest Michigan: (269) 290-7137
    St. Louis: (314) 558-0623
    Toll Free: (877) 288-5527

    SMS Terms of Service | SMS Privacy Policy

    © 2023 Brain Trust Technologies, LLC. All Rights Reserved