information Archives – Brain Trust Technologies LLC

Protect your Facebook data with these 3 steps

April 9, 2018 admin Social Media 2018april9socialmedia_c, data, facebook, information, privacy, protection, security, social media

Facebook users woke up to a nightmare when they heard that the social media giant and associated app developers were selling their sensitive data to companies, like Cambridge Analytica, without their consent. So if you’re concerned about being one of the 50 million users whose data have already been sold, you should check out the following 3 tips.

Download your Facebook data

The thought of a complete stranger going through your account is pretty disturbing. Yet, you’re probably curious about the amount of information you uploaded to your social media sites over the years. Fortunately, Facebook allows you to download a copy of all your data. You simply have to log in to its web version and…

On the site’s main navigation, click on the down button right next to the Quick Help icon
A menu will pop up and you’ll find Settings right above the Log Out option
Click on Settings and you’ll automatically be redirected to General
Within the General page, press Download a copy of your Facebook Data
It will redirect you to a different page where you’ll need to press Start My Archive button to proceed with the download process

Once that’s done, you’ll be able to see an archive of all your Facebook activity, such as the statuses you’ve posted, messages you’ve sent, and ads you’ve clicked on.

Change your privacy settings

After going through all your data, you might realize that everything you shared is harmless. But, that doesn’t mean it won’t end up in the hands of cybercriminals who can use it against you.

We suggest going back to the Settings page and clicking on Privacy. That’s where you can modify whether you want your posts to be seen by the public or only by your friends. You can even control who’s allowed to send you friend requests, view your friends list, and most importantly, decide whether search engines are allowed to link to your profile.

Check or delete apps

You know those personality quizzes that you and your friends always had a ball answering? Apparently, Cambridge Analytica gathered all the responses from one of those app developers. Luckily, you can stop them from further accessing your profile. In Settings, click on Apps to see all the apps linked to your profile. Beside each one, you can choose Edit Settings to review its authorizations or click Remove to completely get rid of it.

Your recent love-hate relationship with Facebook has you second-guessing. If you want to take data security up a notch, we can always provide more tips and tools, and even assess your current level of security. Just give us a call and we’ll take care of your privacy so you don’t wind up breaking up with your favorite social media site.

Published with permission from TechAdvisory.org. Source.

Gearing up for phishing scams in tax season

March 29, 2018 admin Security 2018march29security_c, confidential, cyberthreat, data, information, phishing, scam, security

Paying and filing taxes is already annoying without the threat of refund fraud or identity theft. But phishing schemes, especially during tax season, have become so widespread that you’ve probably already received spoofed emails or calls during the last few years. To maintain the security of your business, you and your employees need to be extra cautious with the emails you receive at tax time.

Phishing baits to watch out for

Phishing attacks often consist of fabricated or compromised emails sent to finance/payroll or human resources employees that are made to look like they’re from an executive in your company. The message might contain a request to forward employee records, including their W-2 forms, but that’s not all…

Another common scheme, which doesn’t only happen during tax season, involves getting a call from a person declaring to be an IRS employee. And no, caller IDs won’t save you because they can forge that, too. The phisher will inform you that you owe them cash from back taxes and they will threaten legal action if you don’t pay via credit card at that instant.

Always remember, the IRS will never contact you on the phone to let you know that you owe them money. And they certainly won’t threaten you or demand payment over the phone. If they really need to notify you of such matters, they’ll use the postal service and will give you a chance to discuss payment terms.

Standard protection protocols

Don’t worry, the usual security measures against these phishing scams are pretty easy to integrate into your business. Begin by developing a policy that bans the request of private details through email. If an employee ever requires such info, they should get in touch with the person directly, follow your established protocols for the transfer of sensitive information, and minimize the number of people involved in the transaction.

Taking security a step further

Data loss prevention (DLP) systems are also valuable weapons against these types of phishing attacks. They evaluate traffic going in and out of your company, such as web usage, emails and instant messages, and virtually anything sent on your network. DLP systems can filter out private details, including Social Security numbers, and stop them from being sent out.

But beware, DLP systems come with a minor drawback, as they can also block legitimate traffic, like when your accounting department sends tax info to your CPA. Fortunately, an MSP like us can properly segregate the good and the bad traffic to avoid confusing and/or frustrating your employees.

Phishing schemes may be a normal occurrence during tax season, but that doesn’t mean you can’t do anything about it. Don’t let the vulnerabilities in your business, particularly the human element, fall prey to cybercriminals. Send us a message right away and we’ll conduct an assessment of the security of your business, as well as design a risk management plan to help counter future complications.

Published with permission from TechAdvisory.org. Source.

BI is not just for the big boys

March 10, 2016 admin Business 0 Comments 2016mar10_businessintelligence_c, BI, Business Intelligence, data, information, insights, microsoft power bi, self-service bi, statistics

Most of us don’t normally associate Business Intelligence (BI) with small- or medium-sized businesses; the large investment that has traditionally been required to hire specialist data-delving experts makes us think it’s the preserve of larger organizations. But no longer is that the case – not only does a growing selection of self-service tools put BI within reach of smaller companies, but you probably create and hold more data than you realize, which makes it easier to get going. Dispel these false beliefs about BI and get started harnessing the data that will make it easier for your small business to make more strategic decisions.

You’ve already got the data you need

It’s easy to underestimate the amount of data your small- or medium-sized business already has at its disposal. In every area of your business from finance and sales to customer relations and website management, the software packages you use to simplify your everyday operations are packed with reams of information that most of us don’t even think twice about. By talking to key stakeholders in your organization’s various departments, you can get an idea for the kind of data you already have, how it’s generated, and where it’s stored. You’re then in a good place to begin thinking about using BI tools to transform that information into meaningful business insights that inform key decision-making – all while reducing the resources you need to invest in time-consuming data generation from scratch.

Self-service BI tools are plentiful – and affordable

The real beauty of the emergence of self-service BI is that it puts useful business analytics within reach of smaller business owners who lack the fancy-pants budgets of larger corporations. In fact, there are numerous self-service BI tools that you can use to get started in this area without even spending a dime. Microsoft Power BI is a powerful application that’s pleasingly user-friendly, and most businesses will find the functions they need in the free version. Zoho Reports has a low entry-level cost, too, and the slightly pricier yet still affordable Tableau is another option that’s worth exploring.

It’s easy to get started

BI is an intimidating term, and just the thought of delving into it can send a shiver down the spine of the average business owner. But by taking small steps, it’s easy to get started – and before you know it you’ll have the benefit of real-intelligence-based business insights that enable you to make better decisions for your organization’s long-term success. Most self-service BI tools come with built-in suggestions for reports that businesses commonly run and find useful. Other worthwhile statistics to explore include the percentage of your clients who cancel within a set period; website landing pages that generate the longest visits; your most profitable individual products or services; the days or months in which you generate your highest revenues; and which of your clients brings in the most revenue and profit.

Truly harnessing data is the future of the business world – it’s how companies like yours can make smarter decisions that increase efficiency and profitability. And self-service tools mean smaller organizations no longer need a crazy budget to be able to afford the benefits of BI in the first place. To find out more about putting in place the tools that can help make your business more intelligent, just give us a call.

Published with permission from TechAdvisory.org. Source.