Blog – Brain Trust Technologies LLC

Is your data safe from the Facebook data breach?

May 1, 2018 admin Security 2018may1security_c, cambridge analytica, data, data breach, facebook, global science research, social, social media, this is your digital life

Businesses have made lots of money using social media to engage with current and potential customers for years now. But after a recent breach, some users are reevaluating Facebook’s reputation. Read on to know how this concerns you and if you must do something about it.

Last month, news broke that a firm known as Cambridge Analytica collected private data from over 50 million Facebook users. The British company supposedly used this information in 2016 to influence voter behavior during the US presidential election and UK’s Brexit campaign.

How did they harvest the data?
In 2015, a Facebook personality quiz app called “This is Your Digital Life” was created by Cambridge psychology professor Aleksandr Kogan. Around 270,000 Facebook users signed up and gave information about themselves in exchange for humorous results.

What users didn’t know was that Kogan’s firm, Global Science Research, struck a deal with Cambridge Analytica to share the information that was gathered. Aside from collecting information about the Facebook users, the app also mined some data about the users’ friends.

Information collected was based on:

Data from other platforms that are also owned by Facebook, including Instagram and WhatsApp
Advertisers and other third-party partners
Apps and websites which use Facebook services
Your location
The devices you use for Facebook access
Payments handled by Facebook
Your Facebook connections and networks
Messages, photos and other content that other users send to you
The information you disclose to Facebook
Your activities on Facebook

What happened to the sourced information?
Cambridge Analytica analyzed the collected data to create psychological profiles and invent better political drives to influence whom people would vote for. Although there is still a huge debate about how effective this plans were, there’s no doubt that tens of thousands of users were manipulated into signing away their data without knowing it.

What can I do to keep my information safe?
Remove third-party apps that use your Facebook account. Visit your “Settings” menu and go to “Apps”. You should see the list of all the services that are using information about your Facebook profile. Check on each app, and if you don’t need it or use it anymore, delete it to revoke its access.

If you need more information on how to keep your data secure, feel free to give us a call today!

Published with permission from TechAdvisory.org. Source.

5 tips to maximize your mobile hotspot

April 26, 2018 admin Hardware 2018april26hardware_c, 4g, hotspot, internet, lte, mobile, router, wireless

Mobile hotspots are great for people who need to access the Internet even if they are somewhere without any Wi-Fi. All it takes is a portable 4G router. It offers a low-cost and readily available connection that your employees can utilize while working on the go.

A mobile hotspot usually provides faster Internet connection and better security compared with public Wi-Fi. But if this kind of mobile networking is not utilized well, it will accumulate expensive data charges. The following tricks will maximize the efficiency of mobile hotspots while lowering their data usage.

Place the router in a strategic spot
For your equipment to offer optimal coverage, put it in an area where it can best broadcast signals. The goal here is to cover as many devices as possible, so you want to carefully plan where the router is placed. Wireless signals reach only up to 100 feet indoors and 300 feet outdoors. The signals can pass through floors, walls and ceilings, but fewer obstructions will result in better transmission.

Less Wi-Fi range for longer battery life
If your settings allow, tweak your mobile wireless network for low-power, shorter Wi-Fi. Users must move closer to the hotspot for better Internet connection, but the router’s battery will thank you for it.

Check for LTE coverage
It’s a good idea to research the area you will use the portable router in. There are locations that do not support cellular 4G/LTE, which means you will still have Internet, but at slower speeds.

Watch out for background apps!
Laptops, tablets, and smartphones may be running applications in the background that are using up Internet bandwidth. The most common examples of these apps are location-based services, social media and email. Minimize the amount of data you use by disabling background apps you don’t need.

Avoid multimedia usage
Loading an email or text on a webpage with your mobile device will consume minimal amounts of data. Streaming videos or music will require more bandwidth, using up more data. Try to avoid using multimedia so your battery and data plan lasts longer.

Mobile hotspots let users remotely connect to the Internet without being dependent on possibly unsafe public Wi-Fi networks. With the ability to connect multiple devices to a single hotspot, these devices are an easy way to increase productivity.

We specialize in hardware solutions that improve your bottom line. Call us today for advice tailored to your business and its industry.

Published with permission from TechAdvisory.org. Source.

How connectivity impacts mobile workers

April 25, 2018 admin Business 2018april25business_c, gps, mobile performance management, performance analytics, troubleshooting, wifi

Mobile devices, such as smartphones and laptops, have changed the landscape of business organizations everywhere. Nowadays, businesses arm their workers with these devices in the field, making mobile performance and connectivity highly essential. Optimizing IT systems for mobile workers isn’t easy, but there are a few simple tricks you can try.

The ability to manage the workforce out in the field requires a modern support infrastructure called mobile performance management. It includes the top five tips to keep field workers connected: optimizing traffic, applying control, measuring performance analytics, simplifying data security, and identifying the root cause of connectivity issues.

Optimize

Although the latest apps on the market can maximize productivity for the mobile workforce, these apps come with a certain risks: stability issues that could lead to the apps crashing while out in the field. If you are your company’s IT decision-maker, be cautious of untested apps, and consider blocking heavy bandwidth apps to streamline data flow when signal strength is weak.

Control

Another thing you can do with mobile performance management solutions is blocking personal apps and unsafe WiFi networks. Both of these create serious security risks that could lead to costly data theft or loss.

Analyzing performance

Field workers mostly rely on GPS location data for more efficient scheduling, route-planning, and effective control of fuel consumption. This is possible only if there are reporting tools that confirm that the GPS capability is working. Performance analytics show you what mobile workers are experiencing, gaining access to robust data, network and app usage reports, inventory analysis, coverage maps and device maps as needed.

Simplify security

IT should tightly restrict access without making security complicated for mobile workers. IT administrators need to create a highly flexible and programmable secure mobile strategy. You must be able to restrict which apps can access company data and remotely wipe data from the device if it is lost or stolen.

Identifying the root cause of connection issues

Obviously, field workers are not IT experts, so organizations need to be fully prepared for connectivity issues involving their mobile devices. Organizations of all sizes should be able to afford remote diagnostics to gather complete troubleshooting information to allow IT to identify the root cause of the problem quickly, without relying on workers, who have no idea about how to run tests and answer questions regarding these issues.

For any organization with workers in the field, the ability to implement performance management structures and policies is a must. For other tips on how to keep your employees connected, engaged, and efficient, give us a call and we’ll be happy to advise.

Published with permission from TechAdvisory.org. Source.

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