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How to make your business pop online

May 8, 2017 admin Social Media 2017may8socialmedia_c, competitor, content, improvement, marketing, media, out, smb, social, standing, strategy, tips

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These tips might help:

Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two. Avoid embarrassing public relations nightmares by having a social media crisis management plan in place and ready for implementation.

Create buyer personas
Social media data is a great tool to gather information about your potential customers, and in doing so, create buyer personas. Buyer personas are comprised of generalized characters that help build an ideal picture of your business in the market. Key demographic information includes age, location, and even reasons for buying and product-related concerns.

Track the impact of your content marketing
When it comes to content marketing efforts like blogging and social media, it’s essential to have a system to measure results. You can measure how these efforts impact your brand awareness by using metrics such as social media reach, brand mentions, media mentions, and branded searches.

Integrate user-generated content on social media
Businesses can utilize social media as a way to interact with consumers. This includes sharing some of their content on your own channels. Not only are user-generated content more cost-efficient, they also shorten the customer’s path to purchase.

Use Hootsuite to manage Twitter chats
A Twitter Chat happens when you use Twitter to talk about a common interest with others during a preset time. It’s like an online chatroom where you add to the discussion by tweeting. Efficiently managing tweets and responses is integral. Fortunately, applications like Hootsuite simplifies the whole process. It easily monitors, searches, and saves Twitter Chats onto the Hootsuite dashboard for future reference.

Create better live broadcasts
Livestreaming on social media platforms such as Facebook, Periscope, and Instagram is quickly gaining popularity. Before starting a livestream for your business, take time out to practice and prepare an outline before you roll the cameras. Don’t forget to promote it prior to the broadcast, and make sure you come up with a short and catchy video description.

All small- and medium-sized businesses are fighting for the same thing: the consumer’s attention. Business owners can’t afford to just blend into the background; if you don’t make a good, lasting impression, you might lose out on an opportunity to make money. And if you’re relying on social media and content marketing strategies to help you, make sure you are doing it right. If you have further questions, feel free to contact us!

Published with permission from TechAdvisory.org. Source.

Why upgrade to the dual monitor system

July 12, 2016 admin Hardware 0 Comments 2016july12_hardware_c, business, dual, enhanced, improvement, leisure, monitors, productivity, screen, space, visibility

2016July12_Hardware_CRemember in movies, how the villain’s lair is home to an abundance of newfangled tech, gadgets and monitors that stretch as far as the eye could see? Some may attribute it to superb set design but the message behind this was that the road to success (or blowing up your enemies) calls for not one but two monitors. If total world domination doesn’t sound enticing to you, here are six more reasons why you should work with dual monitors:

Enhanced productivity

Published studies conclude that by working with dual monitors, overall productivity increases by 20-50%. Computer programmers, for example, can use one screen for source coding and the other for programming; by using dual monitors, they no longer need to toggle back and forth between tabs. This reduces error and frees up time to complete more projects.

Better multitasking

Efficient multitasking requires adequate screen space to keep multiple applications simultaneously visible — a view that single monitors alone simply cannot accommodate. Workers who require computers, like customer service reps and web designers, would no longer waste time switching between tabs and resizing windows to fit the limited space; they could now focus on completing their tasks accurately and efficiently. .

Easier cutting and pasting

This reason resonates with jobs that call for creating newsletters or PowerPoint presentations. Dual monitors would eliminate the need for alternating between tabs and scrolling up and down as you work. Also, the enhanced visibility reduces chances of making mistakes and thus losing more time fixing them.

Image and video editing

With dual monitors, the days of stacking numerous editing tools on top of the image or video you’re working on are long gone. Instead of your screen looking like a game of Mahjong, you can put the editing tools on one screen and leave the image on the other. With better visibility, you’re less likely to commit errors and more likely to be finessed, and you’re not sacrificing valuable working time in the process.

Product comparison

You want to buy a camera, and you have two models in mind. It’s time to make a decision, so you have to compare their specs. If you had only one monitor, you’d need to go back and forth from one tab to another. But if you had two monitors, you could view the models side-by-side to help you clearly see their differences and make an informed purchase.

New gaming experience

Working hard means you get to play hard — what’s better than a gaming session? The answer is a relaxing gaming session on dual monitors! With more screen space, you can see enemies from afar, anticipate their actions, plan your retaliation, and attack!

Dual monitors benefits almost every industry because of the enhanced visibility, larger screen space, and how you can briefly nap behind them without getting caught Using dual monitors can enhance even your leisure time activities as well.

Broaden your horizons by getting in touch with us. We’ll answer any questions you have.

Published with permission from TechAdvisory.org. Source.

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